How Local SEO Services Can Drive Foot Traffic to Your Business
Local SEO services focus on optimising a business’ online presence to appear in local search results. For example, when potential customers search for “digital marketing businesses near me” websites optimised with local SEO in mind are more likely to appear at the top of search engine results. Though it’s important to market your products and services to a wide audience, targeting customers nearby can give your business a significant boost.
Welcome People to Your Business with Local SEO Services
Once a website is optimised for local SEO, the business appears in local search results and map listings, attracting people who are nearby and ready to make a purchase.
● Local Citations - A local citation is an online mention of your business' details. Consistent information across reputable directories like Yelp and TripAdvisor boosts your local SEO ranking. They validate your business’s existence and build trust with search engines.
● Online Reviews - Positive reviews show search engines that your business is trustworthy and popular. It’s a good idea to encourage happy customers to leave reviews on platforms like Google and Yelp.
● Google My Business - Google My Business (GMB) is the basis of any local SEO strategy. Claiming and optimising your GMB profile ensures that your business appears on Google Maps, in local search results and in the top local search results.
Not only does local SEO appeal to an online audience, it also increases foot traffic by converting online searchers into in-person customers.
How Ecommerce SEO Impacts Local SEO
Though ecommerce SEO focuses on online sales, it can boost local SEO efforts in a big way.
● Local Keywords in Product Descriptions - By using location-specific keywords in your ecommerce content, including blogs, you’ll find it easier to rank higher in local search results. For example, adding “Birmingham” on to the end of search terms targets people searching in Birmingham and the surrounding areas.
● Click-and-Collect Options - A lot of businesses have started to offer click-and-collect options to shoppers. By offering in-store pickup through your website, you’ll attract local shoppers who want to use your business, but they don’t want to spend a lot of time browsing in-person.
● Localised Content Marketing - Creating blogs, videos, infographics and social media content highlighting local events, community stories and store promotions is a great way to get noticed online. It boosts your local SEO by providing people in the area with relevant, up-to-date and tailored information.
● Backlink Opportunities - You can boost local SEO by working with other creators online. Collaborate with local bloggers or influencers for product reviews, boosting both local and ecommerce SEO simultaneously.
Local SEO services help businesses to bridge the gap between online searches and in-person foot traffic. Of course, local SEO is time consuming, which is why it’s a good idea to enlist the help of a professional SEO agency. At SEO Results, we use our expertise, experience and SEO skills to give your business an online boost.
