What to Look for When You're Choosing an SEO Agency
An effective SEO strategy can drive traffic to your website, boost brand visibility and increase conversions. But, this is hard to do on your own. To ensure that you’re getting the most out of digital marketing and maximising your online presence, you need to work with an SEO agency.
What Makes a Good SEO Agency?
There are a lot of SEO agencies out there but, if you want to achieve success online, you need to work with a team that knows what it’s doing.
● Industry Experience - When you're choosing an SEO agency, think about their experience. An experienced SEO agency will have a deep understanding of SEO best practices, current algorithms and trends. Look for agencies that have been in the industry for a few years and have a track record of delivering impressive results.
● Case Studies and Testimonials - Look for an SEO agency that can provide case studies or client testimonials that showcases past work. These give you an insight into their ability to deliver results. Case studies usually detail the challenges a business faced, the strategies used and the outcomes achieved, allowing you to gauge how likely the agency can do the same for you. Testimonials are also insightful, providing proof of their work and customer satisfaction.
● Customised Services - Every business has different goals and challenges, so a ‘one size fits all’ SEO approach rarely works. The best SEO agencies will offer tailored solutions that align with your business objectives. Choose an agency that takes the time to understand your brand, target audience and industry, before then proposing bespoke strategies.
● Quality Over Quantity - Some agencies focus on driving large amounts of traffic, but this doesn’t always equate to SEO success. The key to effective SEO is attracting the right type of visitors, visitors who are likely to convert. Look for an SEO company that focuses on the quality of traffic, rather than the amount of traffic.
What to Avoid in an SEO Company
As well as knowing what to look for when you’re choosing an SEO agency, you need to know what to avoid.
● Unrealistic Promises - Be wary of agencies that make unrealistic promises, such as guaranteeing rankings on the first page of Google with a quick turnaround. SEO is a long term strategy, and while an experienced agency can certainly improve your rankings, promising quick results is a red flag.
● Lack of Reporting - A lot of SEO can be tracked, so avoid SEO companies that shy away from sharing the information with you. A good SEO agency will provide clear and consistent reporting and if an SEO refuses, it could mean that they’re not the right fit for your business. Reporting should include information about keyword rankings, traffic growth and conversion rates, which will enable you to track your ROI.
● Poor Technical SEO Knowledge - SEO goes beyond just keywords and backlinks, and an SEO agency should have strong technical expertise to optimise your website’s speed, structure, mobile-friendliness and security. If an agency doesn’t prioritise technical SEO or if it isn't knowledgeable in this area, your SEO efforts could suffer.
To work with an agency that knows SEO inside out, get in touch with SEO Results and speak to an expert.
