Link Building Services vs. Content Marketing: Which is More Important?
If you know anything about being a successful online business, you will know that SEO is at the centre of everything. There’s a lot that goes into SEO, but a lot of it lies on link building services and content marketing, both of which help with improving your website’s visitability and increasing organic traffic. Both SEO techniques play a vital role in boosting your website’s performance, but how do you decide which one to focus on? If you ask us, they go hand in hand.
Link Building Services vs. Content Marketing
Link Building
Link building involves earning backlinks - which are links from other websites to yours - that show search engines that your content is high quality, engaging and relevant. These backlinks improve your website’s authority and boost rankings. Plus, links on authoritative websites are likely to drive new visitors to your website and eventually enhance its credibility.
Content Marketing
Content marketing involves creating and sharing valuable, relevant and informative content to attract and engage your audience. This could include blog posts, videos or infographics.
High quality content builds trust and keeps visitors coming back, at the same time as driving traffic from search engines. Content, when written well, can naturally attract backlinks from other websites.
A successful SEO strategy relies on a combination of content marketing and link building services, as both work together to deliver results. Content marketing creates the foundation by producing high quality, valuable content that attracts and engages your target audience. This content not only drives organic traffic through optimised keywords, but it also builds trust and establishes you as an authoritative business in your industry.
Link building increases the reach of this content by securing backlinks from other websites, signaling to search engines that your website is credible and relevant. These backlinks boost your rankings and drive traffic, helping your content to gain the exposure it deserves.
Don't Worry, an SEO Company Can Help
By combining link building services and content marketing strategies, you can achieve higher search rankings, engage your audience and build authority online. Finding the time to handle link building and content marketing isn't easy, but this is where an SEO company comes in.
An SEO company will take a look at your website’s current performance, identifying whether link building or content marketing should be prioritised. It’s likely to be a combination of both that’s needed, and they’ll get to work putting a plan into action. SEO is an ongoing process, but experts like us have the time and resources needed to continually work on your online presence, refining your strategy to ensure continued growth along the way.
When it comes to link building services and content marketing, there’s no ‘one size fits all’ approach. Both are essential to a successful SEO strategy and, with the help of an expert SEO company, you can seamlessly integrate both approaches and use them to achieve long term, sustained success online.
