Top 5 SEO Myths

Uncovering the myths which surround search engine optimisation

5 SEO Myths That You Should Never Trust

SEO is effective, for as long as you don’t overdo it. Choose the right methods and implement all these properly to get the best out of these techniques. Never stop learning more about SEO and you can begin by busting the top 5 SEO myths.

SEO Myth #1 – SEO is a scam and you will end up paying more and earn less.

There are a lot of SEO myths that boil down to saying that this is a scam. It is not, but it is important to be aware that the landscape is constantly changing, algorithms adjusted frequently, competitors stepping up their SEO activities and new initiatives bringing in new opportunities. Take on-site SEO for example. If you’re overdoing things, like making your site look and sound spammy, then you are setting up your own failure. Gone are the days when this method is allowed and will boost your ranking without getting penalised. SEO, when actioned within a strategy of ethical practices, accumulation of trusted backlinks, and original and relevant content will return very strong ROI.

SEO Myth #2 – what you spend on PPC affects your organic ranking

Simply, not true. Pay per click marketing on search engines like Google is completely separate to organic search. Search listings are free, and Google is committed to keeping our search content useful and trustworthy. Google’s first responsibility is to provide search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for. Organisations using PPC to promote their products and services pay to have prominence on Google search results pages, will have to follow Google guidelines, but they can virtually say and promote what they want to, trustworthy or not.

If your organic search results are dominating the top positions of Google and you’re receiving high volumes of relevant traffic, implementing a PPC campaign where the paid ads are cannibalising the performance of the organic search doesn’t affect the positions of the organic search, but you end up paying for clicks that you would otherwise have rightly earned for free from your organic search ranking. But the bottom line is, having a PPC campaign will NOT affect organic rankings.

SEO Myth #3 – You can do SEO once and you are done.

This is among the SEO myths that you ought to dismiss. SEO is continuous work and you have to adapt to the changes that are brought by Google updates and users’ preferences.

There is nothing permanent in the world of SEO as the search engines keep updating themselves by introducing a lot of changes in their algorithms. The motive of the search engines is to always provide relevant and quicker results to their viewers; and for this they keep upgrading their search process. You can’t expect to dabble in SEO and think you’ve conquered the world. More can you simply stop and expect your achievements to remain in place forever. In reality you can never stop. Its like having to put fuel in your car to keep out going. Your strategies can change but continued SEO effort to improve trust and authority to maintain dominance is essential to keep your search ranking fuelling fuelled.

SEO Myth #4 – Link-building has had its day

On the contrary, the most effective SEO tactic for improving domain authority and trust is to gain trustworthy backlinks from multiple websites with their own high authority. Google’s updates where algorithms are changing frequently have been focused on promoting trustworthy original content for users. By demonstrating original, content for users which can be used to leverage backlinks from other websites is the key for almost every successful SEO strategy. Link-building hasn’t had its day, its day is now and will be tomorrow.

SEO myth #5 – Its all about design, content is not important

How you design and structure your website is important when it comes to SEO, particularly its page speed and mobile friendliness is vital to organic search engine success. But it’s no good having everything perfect from a design point of view if you don’t have good quality content to sit alongside it on your site. As mentioned above, it’s all about balance and having highly focused, relevant and original content to attract backlinks, authority and increase visitor numbers as a result of improved rankings. Google and other search engines cannot currently conduct image analysis, so use alternative techniques to identify how relevant your webpage is for a specific user search. Regardless of beautiful your site is for the human eye, it needs to be attractive to Google, so content is just as important as design, if not more.

By John Anderson, SEO Results

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