SEO BLOG
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Welcome to our knowledge centre focused on all things SEO, strategy and search engine visibility
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Improving your reputation and authority with Digital PR
Public relations (PR) was traditionally all about media relations, publishing and distributing press releases and organising press conferences. For many organisations this provides everything they need. Today, the online world has impacted the way organisations …
Busting the myth surrounding exact match domain names
Your website’s domain name is one of the first things that potential customers will use to connect with you and your business. With over 363.8 million registered names already, you need to identify one which …
How Guest Blogging Can Improve Your SEO
Guest blogging is an effective way to develop the marketing strategy for your website, but how does it work and why is it so beneficial to your website’s visibility in organic search results? Creating original, …
How important is Domain Authority?
Building a solid online presence involves hard work crafting original and optimised content; continued efforts addressing technical errors and issues; and the key ingredient of building an arsenal of quality SEO backlinks. Your website will …
Common SEO mistakes which affect ranking and sales
At the start of any project we embark on a research and planning phase which always involves auditing our client’s website and those of their competitors. We realise that there are common SEO mistakes that …
How Schema Markups can increase targeted traffic to your website
Searching for something on a search engine like Google is no longer just about keywords and content. With voice search becoming more popular, websites are more ‘visible’ or available, when they contain code which speaks …
A Step by Step Guide to SEO
SEO is simply a practice of increasing the quantity and the quality of visitors to your website from search engines like Google. Understanding how it works is often shrouded in myth and mystery. With an …
Image Optimisation Tricks and Best Practice
On page SEO is all about optimising the performance of your website to provide a solid foundation for search engine visibility. Critical to a brand or business looking to attract greater numbers of targeted visitors …
Mobile-Friendliness Will Impact Search Rankings
Over 8 years ago, Google realised the trend towards people using their mobile phones more to perform online searches than their desktop computers, and have been frequently changing its search ranking algorithm to cater to …
Why is Google EAT important for website owners?
As expected, Google has confirmed that the quality of content is critical for ranking success. With more and more emphasis being heaped on website owners and marketers to improve ranking, we take a look at …
How voice search impacts on search queries
The way users are searching for content online is changing at great pace. The days of just setting up your website so that it can be found in Google search results when someone types in …
How to Write the Perfect Content for SEO
Quality content is the primary driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority …
Top 5 SEO Myths
SEO is effective, for as long as you don’t overdo it. Choose the right methods and implement all these properly to get the best out of these techniques. Never stop learning more about SEO and …
What is onsite optimisation?
On-site SEO (also called on-page SEO) is the process of optimising various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. These on-page SEO components …
How to research keywords for SEO
When you first start considering writing content for an SEO strategy, it’s easy to feel bombarded by all of the different tactics that experts discuss. Keyword research is a classic example of something that you …
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