Quality content is the primary driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
SEO is a continually changing field. But throughout all recent changes, one thing has remained constant, and that’s the importance of content to SEO.
Content and SEO go hand-in-hand. People use search engines to find answers or solutions to their questions and search engines serve up the most relevant content they can find. While the top search result might be a blog post, a YouTube video or product description – it’s all content.
Content marketing is a proven method of driving traffic to your website and turning visitors into customers. However, there are certain elements SEO articles must have in order to engage readers and build awareness of your brand.
Whether you plan to outsource your SEO content writing or use in-house employees to create your content, it’s essential to understand the defining aspects of effective SEO copy.
Content writing Tips to improve SEO
1. Keyword research through competitor analysis
It doesn’t matter how good of a writer you are, you can’t just sit in front of your computer, start typing, and expect to instantly write perfect, Google-friendly content. You must have a proper strategy, the two most important parts of which are:
- Thorough keyword research
- Quality content analysis
To perform these tasks properly right from the get-go, you have to study your successful competitors closely, look for the keywords they are targeting for similar topics, get a grasp of the demographics they are targeting, and try your best to implement keywords with high volume and low difficulty.
2. Identify Keywords for Website Optimisation
Before you can start optimising your website’s content you need to establish a list of keywords or phrases that users might search to find content related to your website.
Users want a well-structured piece of content that has a relevant connection to the keywords they searched for.
In order to choose the most appropriate keyword phrases ask yourself: “What are the relevant questions that users are asking that my content and business solution answer?”
Once you have your keywords, keep keyword density in mind as you write the content. Keyword density refers to the number of times an identified keyword appears within a given piece of text relative to the entire length of that text.
3. Create High-Quality Content
No amount of SEO will save bad content, but great content will rank even if it wasn’t written with SEO in mind. At the end of the day, it’s the originality and relevance of the content for your target audience that will trigger clicks from volumes of people searching for your keywords.
So how do you know if your content is high-quality?
A great rule of thumb to go by when you’re writing content is to ask yourself: ‘Would I share this on Twitter?’ or ‘Would this help me if I needed to solve a specific problem or challenge?’. If the answer is no, then it’s time to go back to the drawing board. Your content is your opportunity to build trust with your potential clients, readers, or customers. Give them something valuable, and you’ll be remembered.
4. Craft a stunning headline
There are a few things to consider when it comes to the headline or page title when writing good SEO content.
- Keep titles under 60 characters
- Include your primary keyword in the title
- Write an engaging title that encourages searchers to click on your link in the Google results
You need to focus on a strategy that mixes SEO-friendliness with curiosity, intrigue and a little emotion. The goal of your SEO title is to persuade a user into checking out your material. A good title will accomplish this by making a user curious and tapping into their emotions.
Keep in mind, your SEO title (meta title) can be different than the headline or on-page title for your page or blog post.