How to research keywords for SEO

How to Choose the Right Keywords for Your SEO Strategy

Identifying the Right Keywords

When you first start considering writing content for an SEO strategy, it’s easy to feel bombarded by all of the different tactics that experts discuss.

Keyword research is a classic example of something that you probably already know you should be doing, but aren’t quite sure how to do it.

Keywords are the terms that people type into search engines. They can be one word or they can be phrases of several words.

Regardless of their length, targeting keywords in your content is one of the fundamental elements of SEO and it is an easy way of tracking the progress of your SEO efforts.

1. Compile a niche market list

A niche market list refers to the different categories related to your business. These niches are like broad topics or categories which will aid you in pulling specific SEO keywords related to your business and industry.

List up to 5 niche markets that are significant to your business and which you believe are more likely to convert your traffic into sales. To help you choose, put yourself in the shoes of your potential buyers and ask yourself: “What topics would my likely customer search for?”

2. Match topics to keywords (or head terms)

Keywords are phrases that are related to your niche market lists and describe your product, category and industry that are not related to your brand name. In short, these phrases tell the audience what you do.

You can find them in your business documentation – the company’s business plan or positioning document, for example.

Your current rankings and traffic data can help identify seed keywords, too. For example, using Google Search Console review what non-branded keywords drive the most traffic to your site.

Next, identify the variations of the keywords. Again, go deeper into the analytics data to identify:

  • Variations of phrases you’ve discovered in the business documentation, for example, and
  • Additional, longer phrases that relate to your keywords.

3. Research keywords

From the list of niche markets, and keywords from steps 2, use a keyword research tool to start understanding potential keywords for your business. Google Keyword Planner is promoted by Google as an Ads tool, but it can also be used for keyword research. While not the best tool by any means, for business owners on a budget, it can act as an effective keyword research tool in a pinch.

4. Selecting the right keywords for an SEO strategy?

Keywords you choose should be:

Relevant to Your Business
You don’t want to be everywhere, especially the search engine results page which is irrelevant to your niche, so bear in mind to be consistent with your topic.

Contain More than One Word
Don’t use one word keywords which are too generic which will only attract non-relevant traffic.

Provide Traffic Volume
Keywords that provide you with enough traffic to scale your business and increase your number of sales. The long-tail keywords shouldn’t be underestimated though, because they provide lower traffic, but it’s more targeted to your users.

Have Low Competition
These keywords, as any business should have a niche. Trying to get traffic from very competitive keywords could be costly and doesn’t translate into conversions. Try to find a niche which won’t strain your budget.

Good Conversion Rates
Keywords should deliver as large of a number of users as possible, that will convert to use your product.

Stick with the terms that are mostly used as search queries by users and be with your offer, where they are looking for.

By John Anderson, SEO Results

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